MEAKIN MARKETING
Welcome to
MEAKIN MARKETING
marketing consultancy for ambitious, high-performing & lean organisations focused on creating category leadership,
demand, revenue & company value
01 about
At Meakin Marketing we help businesses grow their brand, increase their revenue and crush their competition through strategic marketing.
Our team of experts has years of experience helping organisations to punch above their weight, and are dedicated to applying best practices and the latest technologies to achieve effective yet lean solutions. There is no 'dumb marketing' money wasted here.
We work closely with our clients to create tailored marketing solutions that meet their unique needs and goals.
02 team
AI COPILOTS
Used effectively, AI marketing and AI productivity tools are part of the team, relentlessly and efficiently executing what they are instructed to do
IAN MEAKIN
Chief Marketing Officer, expert in providing strategy, orchestration and hands-on guidance/prompts for exceptional execution
30+ years of marketing project experience globally including with Infovista, MYCOM OSI, Cellcrypt, weComm, Volantis, Sun Microsystems, Compuware, Informix, Morse Group. Joint marketing with AWS, RedHat, Motorola, Blackberry, Inmarsat, Facebook, YouTube and more...
AGENCIES & CONTRACTORS
A network of global experts in specialist areas of marketing providing scale, market context and deep expertise
03 services
Strategy, Planning & Management
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Develop comprehensive marketing plans aligned with business objectives.
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Integrate marketing strategies with overall business strategy.
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Design and manage marketing campaigns from inception to execution.
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Efficiently allocate resources and manage budgets for optimal ROI.
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Utilize data and analytics for informed strategic decisions.
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Identify risks and create contingency plans in marketing strategies.
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Guide change management in relation to marketing initiatives.
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Oversee project management to ensure timely and quality delivery.
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Monitor performance and provide insightful reports and recommendations.
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Offer long-term strategic advice on marketing trends and innovations.
Market Research & Analysis
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Buyer behavior studies
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Competitor analysis
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Market trends and forecasting
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Industry-specific research
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SWOT analysis
Advertising & Creative Services
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Print and digital advertising
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Video and audio production for commercials
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Graphic design services
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Copywriting and content creation
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Media buying and planning
International Marketing
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Global market entry strategies
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Localization and cultural adaptation
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International SEO and digital marketing
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Cross-border e-commerce strategies
Customised Consultancy Services
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Tailored marketing strategies for specific industries
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One-on-one marketing consultancy
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Long-term marketing partnership and support
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Business model innovation consulting
Product Marketing
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Craft compelling product positioning and messaging for target markets.
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Create and execute go-to-market strategies for product launches.
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Provide sales enablement tools and training for effective selling.
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Gather customer insights to refine product features and strategy.
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Market trends for strategic product positioning.
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Collaborate across functions for cohesive product strategy and experience.
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Develop and distribute educational product content.
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Generate demand and leads through targeted marketing campaigns.
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Plan and manage product launches and promotional events.
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Manage product lifecycle and adapt strategies for sustained success.
Brand Strategy & Identity
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Brand identity development
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Brand positioning and messaging
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Brand story and voice
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Brand architecture and portfolio management
Event Marketing & Management
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Trade show planning and management
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Corporate event planning and execution
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Webinar and virtual event hosting
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Sponsorship acquisition and management
Training & Workshops
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Marketing training for teams
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Workshops on specific marketing tools and techniques
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Personal branding and social media training
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Leadership training in marketing
Digital Marketing
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Search Engine Optimization (SEO)
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Pay-Per-Click advertising (PPC)
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Social media marketing and management
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Email marketing campaigns
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Content marketing and blogging
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Affiliate and influencer marketing
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Online reputation management
Public Relations & Communications
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Press release writing and distribution
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Crisis communication management
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Event planning and promotion
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Media relations and training
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Corporate communications
Sales Support & Enablement
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Sales strategy development
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Sales training and coaching
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Sales material creation (presentations, brochures, etc.)
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Customer Relationship Management (CRM) strategies
Channel Marketing
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Optimize sales strategies across distribution channels.
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Foster strong relationships with channel partners.
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Create channel-specific marketing and sales tools.
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Implement incentive programs for channel motivation.
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Train partners on products and market trends.
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Collaborate on co-marketing and joint campaigns.
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Analyze channel performance for improvements.
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Maintain brand consistency across channels.
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Tailor messaging for different channel audiences.
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Use data to refine channel strategies.
04 projects
30+ years of marketing project experience globally including with Infovista, MYCOM OSI, Cellcrypt, weComm, Volantis, Sun Microsystems, Compuware, Informix, Morse Group.
Joint marketing projects with AWS, Oracle, RedHat, Motorola, Blackberry, Inmarsat, Facebook, YouTube and more...
$$ multi-million to shoestring budgets
B2B, B2B2C, B2G, B2Pro, B2C
Large enterprise to small start-up
Underpinned by best-in-class marketing methodologies,
pragmatic & fit-for-purpose plans, and rightsized resource allocation